Creative Design
Unique Recognition

    

It was the goal of Levi Strauss & Co. to create a program that would set the standard for its celebration. The strategy for this program was to instill a feeling for the heritage and history of Levi Strauss & Co. by creating awards and a brochure that would reflect its past. To achieve this, MTM’s designers researched Levi’s archives of old photos, ads and historical documents.

With the celebration of its 150th Anniversary, each employee will be reminded of the importance of Levi’s past when they choose their award.