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In-house printing
A smart, efficient solution for printing the
most up-to-date sales and client materials.
Productivity
MTM Recognition created more than 1 million impressions
in 2004, and produced half a million catalogs in full color.
The time saved using digital printing and automatic finishing has eliminated the need for overtime and weekend
shifts to complete customer orders. We used to allow a
week of production time to fulfill one customer’s standing
order of 2,500 catalogs per month. Now we can turn
around that job in a single morning.
Accuracy of Information
In the time it takes to produce catalogs with traditional
offset printing, product information in many of our catalogs
can become obsolete. This represents a serious waste of
time and resources. Digital, on-demand printing saves us
from having to throw out countless obsolete catalogs at
any given time.
Power of Personalization
With digital printing, MTM Recognition can use variable
data to enhance our programs. First, we create custom
covers for each client and customize it with their company
logo(s). Next we can customize each client’s catalog with
products featuring their logo. From there, we can customize catalogs not just for a specific client, but also for each
of that client’s employees, with a personalized letter from
the CEO and employee data. For example the catalog
content will be customized for an employee, with products
selected based on years of service or company division. |
Inventory Reduction
With offset, printing multiple versions of customer catalogs
have to be warehoused to ensure availability for reorders.
With digital printing, warehouse space has been dramatically reduced—allowing MTM Recognition to co-locate its
mailroom with the print shop, streamlining fulfillment and
shipping.
“Our Art Department can hand off a file
at 4 p.m., we print it and it’s ready to
ship
out at 5 p.m.”
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